Be it a direct marketer or a local business, we all know flyers and leaflets are a cheap and easy way to advertise. A well-done printed flyer can be an effective tool in the arsenal of a startup or small business owner looking to make an impression; they are tactile, memorable and give critical information easily.
But did you know that leaflets and flyers still produce one of the highest response rates of any advertising medium, including vs online?
- Low cost option, over the huge sums online and other advertising mediums charge and have a extremely high return on investment.
- Easy and high impact, planning an event? Have flyers or leaflets printed and hand them out to potential clients or customers and include any special offers or deals. Ask at popular locals spots can you leave some flyers with them and then sit back and wait for the magic to happen.
- Tangible, we get overloaded with online advertising every or from our TV’s and when you come across a good business or offer in “the real world” on a printed leaflet or flyer it can be a nice feeling.
- Eye catching, flyers are still important in the world of advertising because people actually read them. Your local politician will put out printed literature information on flyers and brochures because they know people will read them.